Child Welfare Services
:60 Second Version
:30 Second Version
PROJECT DETAILS
CLIENT: Child Welfare Services for Family First Hawaiʻi
ROLE: Videography, Editing, Scriptwriting
TV DISTRIBUTION: Major TV stations, Olelo TV, Spectrum TV and Hawaiian Telcom
THEATER DISTRIBUTION: Consolidated and Regal theatres (pre-movie ads/PSAs)
PRESS RELEASES: Media, Elected Officials, Targeted non-profits
SOCIAL MEDIA: Governor, Lieutenant Governor, Family First Hawaiʻi non-profit partners
As stated in the Family First Hawaiʻi newsletter:
The message of our 30-second PSA is that Child Welfare is on a journey to transform how we serve our children and families through Family First Hawaiʻi. Our 60-second PSA is about the disproportionality or overrepresentation of Native Hawaiian children in foster care and it is with the spirit of Aloha that we acknowledge and address this injustice by taking action to support children in their families and communities, thereby safely reducing the number of children in foster care, especially Native Hawaiian children.
(More details + photos to come)