Aliʻi Greeting Service
REBRAND DETAILS
COMPANY: Aliʻi Greeting Service
ROLE: Branding & Marketing Director
WEBSITE: aliigreetingservice.com
NOT SHOWN: Envelopes, service & product booklet, custom reservations software redesign, uniform redesign, designed corporate documents
Ali‘i Greeting Service is a multigenerational family business, owned & founded by local Hawaiians born & raised in Hawaiʻi. This rebrand revolved around culture & tradition within the tourism industry. Because the company is already well-established, it was decided to move away from “selling Hawaiʻi,” & move towards spreading awareness & making the most of the opportunity to be a visitor’s first impression to the islands & our culture – making sure it’s done right! This inspired our “be a better visitor” effort to share Hawaiʻi’s current realities & how visitors support. The rebrand focused on “Aliʻi”…stepping up to royal standards. And not just “a better service,” but having strong identity, pride & purpose in doing so.
ROYAL STANDARDS
Ali‘i were Hawai‘i’s highly respected line of royalty – monarchs, chiefs, and leaders. Their lives were driven by pride and purpose: to protect their people, culture, and the islands they called home. They lived by high standards which also translated in the warm welcome and hospitality they shared with visitors.
Inspired by our ancestral leaders, Ali‘i Greeting Service is committed to providing a welcoming experience of royal standards while continuing cultural traditions. When visitors first step foot in Hawai‘i, we’re the first to welcome them to the islands. This is our opportunity to make a great cultural first impression.
BRAND ITEMS
BUSINESS CARDS
We designed 3 sets of business cards: 1 “join the team” recruit card & 2 general business cards in 2 shades of purple. The recruit cards have an image on the front side to visually describe the position. Both cards have contact details on the backside.
EMAIL SIGNATURE
Here is a general email signature that is responsive to desktop & mobile screens.
DIGITAL PROFILES
Online profiles were set up to expand digital reach & build an online presence. Customers can book a reservations directly on our website or through 3rd party travel sites & read reviews.
DOOR SIGNS
2 Door signs were made: 1 long white sign for a glass door & a shorter magnetic sign for a metal door.
“BE A BETTER VISITOR”
This is an example of the effort made to encourage customers to “be better visitors.” Aliʻi Greeters handed out informative flyers w/ each lei greeting & explained why this movement is significant to our Hawaiian community.
WEBSITE
FRONT PAGE
The front page provides company info, highlights transfer services, and directs users to detailed info pages to build a quote.
PRODUCT PAGE
This is page describes each service type offered.
RESPONSIVE DESIGN
This is an example of the detailed tour pages. Here we find helpful info such as tour duration, suggested items to bring, & itinerary.
CART TYPES
The top header features a dropdown cart that can be found on every page, displaying a quick glance of order details. Customers can also be directed to the cart page through the dropdown cart. This will lead customers to the checkout page.
PAGE PREVIEWS
Hover over images to scroll page previews
FRONT PAGE
Here you will find cultural info, company history, popular leis, packages, online application, & contact forms. (And a COVID-19 notice)
CHECKOUT
At checkout, travel & arrival info is collected, as well as personal notes. Customers securely pay online w/ a credit card to book a reservations.
APPLICATION
Interested applicants can conveniently apply directly on our website. Here, applicants can find job descriptions & expectations.
ORDER CONFIRMATION
When customers submit orders online, they immediately receive a confirmation email reflecting the same order details sent directly to the company.
PHOTOS
GREETER PHOTOS
Demonstrating service, uniform, & professionalism.
PRODUCT PHOTOS
Showcasing lei options, floral details, & color.
